• EMI History
  • EMI Philosophy
  • EMI Sports


EMI's contribution to a sports franchise is our expertise in retail, which allows the team to concentrate solely on their team duties. The team can focus on other areas while leaving the delivery of the presentation of their brand through retail to us. Our philosophy is quite simple: "wow" the fan with a great selection of merchandise at a reasonable price delivered with awesome customer service.

Bradley Center
Bradley Center

The NBA asked EMI to set up merchandise operations in all 8 of the original NBDL venues. EMI also worked with the NBA on developing the original merchandise line.

EMI designed and built the Minnesota Timberwolves Team Store.

EMI remodeled and operated the Memphis Grizzlies Team Store.

EMI operated online stores for the Minnesota Timberwolves, Milwaukee Mile, Milwaukee Bucks, Milwaukee Admirals and Memphis Grizzlies

Current and former clients:


AVP Beach Volleyball

Arena Bowl XIX

Arena Bowl XX

Milwaukee Bucks

Milwaukee Admirals

Minnesota Timberwolves

Minnesota Lynx

Marquette University basketball

Milwaukee Mile Race Track (NASCAR)

Memphis Grizzlies

Memphis Tigers

NCAA Frozen Four

NCAA Men's Basketball